OneDAY / (TwoDAYS) MBA                 

To succeed, new and middle managers have to be very knowledgeable in their functional discipline, as well as having a good understanding of the businessitself, the environment  and strategy.
But they also need the skills to drive performance via a broad understanding of starting, growing and managing business in a global environment, fundamentals and functions of management such as key leadership and management skills, vision and ethical standards, and the strategic planning process and  major business functions such as marketing, human resources, accounting and finance.

Level

• Supervisors and new managers
• Newly Appointed Technical/Engineering Middle managers
who wish to better manage the decision making and problem solving and its implementation in corporate and public organizations.
Days : 1 (or 2)
By: Naci Üstün, BSc, MSc, MBA, Ph.D (cont)
Languages : English / Turkish

Workshop overview

This workshop is designed to acquaint new managers/supervisors with today’s business world by:

• introducing foundations and challenges of starting, growing and managing business in a global environment;
• focusing on fundamentals and functions of management such as key leadership and management skills, vision and ethical standards, and the strategic planning process;
• exploring the strategic importance of major business functions such as marketing, human resources, accounting and finance.

The workshop aims to provide attendees with a contemporary view of business strategies for competitive advantage, and to allow them to explore skills and capabilities required for success in their business careers.  

Prerequisite

The course, rather than exhibit in-depth technical analysis of each individual topic, expose the attendees  to a broad spectrum of managerial aspects and issues of  Managing Business.
The workshop will be interactive, requiring involvement of attendees in class discussions and presentations. 

Workshop levels- Who is it for?

Every manager who is in charge of a team
Supervisors and new managers (N)
Managers, team leaders and supervisors who implement corporate strategy at the first line (typically with up to 3 years of experience in this role or equivalent).
Middle managers (M)
Managers - especially with engineering backgrounds,  who contribute to the formulation of corporate strategy and are responsible for its implementation within their departments/units (typically with 4 to 7 years of experience in this role or equivalent).

What business issues are addressed?

The workshop aims to provide attendees with a contemporary view of business strategies for competitive advantage, and to allow them to explore skills and capabilities required for success in their business careers.  

• Foundations and challenges of starting, growing and managing business in a global environment;
• Fundamentals and functions of management such as
• key leadership and management skills -              defining the Organization’s Mission
• vision and ethical standards, and
• the strategic planning process;
• SWOT Analysis – Assessing the Organization’s Competitive Position
• Setting Objectives
• Designing Strategy
• Implementing & Evaluating Strategy
• Electronic Commerce: The Internet and Online Business - The Role of Internet & E-Commerce in Business
• The strategic importance of major business functions such as
• marketing,
• Customer-Driven Marketing, Product & Distribution (Place) Strategies, Promotion & Pricing Strategies- 4P’s
• human resources,
• accounting and
• finance.

What will I be able to do after participating?

Upon completion of the workshop, attendees  are expected to have a clear idea about the basic concepts, frameworks and tools for doing businesss locally and globally. Rather than exhibit in-depth analysis of each individual topic, the workshop exposes the attendees  to a broad spectrum of managerial aspects of business.

After attending, you’ll be better able to:

• Learn about the Economic Challenges Facing Global and Domestic Business
• Understand the Customer-Driven Marketing, Product & Distribution (Place) Strategies, Promotion & Pricing Strategies- 4P’s
• The Role of Internet & E-Commerce in Business
• Coach your people, give and receive feedback professionally
• Manage development and mobility
• Learn to effectively manage financial Issues in the firm

What will I do during this workshop?

• You will:Learn the Foundations and challenges of starting, growing and managing business in a global environment;
• Address some of the trends in fundamentals and functions of management such as
• key leadership and management skills -              defining the Organization’s Mission
• vision and ethical standards, and
• the strategic planning process;
• SWOT Analysis – Assessing the Organization’s Competitive Position
• Setting Objectives
• Designing Strategy
• Implementing & Evaluating Strategy
• Discover the role of Internet & E-Commerce in Business
• Discover the strategic importance of major business functions such as
• marketing,
• human resources,
• accounting and
• finance.

Workshop Schedule

Workshop Modules  (Note: 1 module : ~1 hr )

• Introduction

Business: 2008 & Beyond

• What is Business?
• Profit-Seeking & Not-for-Profit Organizations
• Factors of Production  
• Introduction to Private Enterprise System, Planned Economies & Mixed Economies
• The Business Environment
• Six Eras in Business History

• Economic Challenges Facing Global and Domestic Business
• Microeconomics - Forces of Demand & Supply, and Equilibrium Price
• Macroeconomics
• Economic Systems - Degrees of Competition in Private Enterprise Systems
• Evaluating Economic Performance – The Business Cycle, Productivity (GDP), Price Level Changes (Inflation/Deflation & Price Indices) & Unemployment
• Managing the Economy’s Performance - Monetary Policy, Fiscal Policy

Economic Communities

• Competing in Global Markets
• Understanding International Trade
• Absolute and Comparative Advantage
• Measuring International Trade - Balance of Trade, Balance of Payments,
• Exchange Rates
• Barriers to International Trade
• Reducing Barriers to International Trade - Organizations & International

• Business Ethics & Social Responsibility
• Concern for Business Ethics & Social Responsibility
• Building the New Ethical Environment
• Basic Program Requirements
• Development of Individual Ethics
• Common Ethical Dilemmas in the Workplace
• Shaping Ethical Behavior in Organizations
• Social Responsibilities of Business to General Public, Customers, Employees, Investors and the Financial Community

• Options for Organizing Small and Large Businesses

Starting Your Own Business: The Entrepreneurship Alternative
Electronic Commerce: The Internet and Online Business

• Small Businesses – Definition, Contributions to Economy, Advantages & Disadvantages & the Business Plan as Key Success Factor
• The Franchising Alternative – Definition, Advantages & Disadvantages
• Alternatives for Organizing a Business – Sole Proprietorships, Partnerships & Corporations
• Current Trends in Corporate Ownership – Mergers, Acquisitions & Joint Ventures
• Entrepreneurship – Categories, Motives, Characteristics and Financing
• The Role of Internet & E-Commerce in Business

• Management, Leadership & the Internal Organization
• The Management Hierarchy
• Managerial Skills
• Managerial Functions
• The Importance of Vision & Ethical Standards
• Types of Planning at Different Organizational Levels
• Managers as Decision Makers

• Management, Leadership and the Internal Organization
• Using Technology to Manage Information – Mnmgt. Information Systems
• The Strategic Planning Process
• Defining the Organization’s Mission
• SWOT Analysis – Assessing the Organization’s Competitive Position
• Setting Objectives
• Designing Strategy
• Implementing & Evaluating Strategy
• Managers as Leaders
• The Corporate Culture
• The Organizing Process & Types of Organizational Structures
• Management Information Systems

• Human Resources Management, Motivation & Labor-Management Relations
• The Role & Responsibilities of Human Resource (HR) Management
• HR Planning
• Recruitment & Selection
• Orientation, Training & Development
• Performance Appraisal
• Compensation
• Employee Separation
• Employee Motivation - Maslow’s Needs Hierarchy, Motivation through Job Design, Theory X & Theory Y

• Marketing Management - I

Customer-Driven Marketing
Product & Distribution (Place) Strategies

• The Marketing Concept
• Marketing Research & Buyer Behavior
• Developing a Marketing Strategy
• Selecting a Target Market & Market Segmentation
• Developing a Marketing Mix – The Traditional 4 Ps & People as 5th P
• Product: Consumer & Business Goods, Services & The Product Life-Cycle 
• Place: Direct Distribution & Distribution Through Intermediaries
• People: Relationship Marketing, Int. & External Customers

• Marketing Management  - II

Promotion & Pricing Strategies

• Promotion: The Promotional Mix & Promotion Along Product Life-Cycle
• Price: Cost-Based Pricing, Break-Even Analysis & Alternative Strategies

• Understanding Accounting and Financial Statements

The Accounting Concept & Process

• The Balance Sheet
• The Income Statement
• Financial Ratio Analysis

• Managing Financial Resources

Financial Management and Institutions
Financing and Investing Through Securities Markets

• Components of the Financial System
• Funds – Debt & Equity Capital